Top 10 ads of the week: Birds Eye beats Morrisons' Ant and Dec to top spot

Counting down the ten most-recalled ads, in association with TNS and Ebiquity.

Birds Eye: this week's most-recalled ad
Birds Eye: this week's most-recalled ad

Birds Eye was the most-recalled TV ad, with some 45% of those surveyed remembering its frozen poultry range ad – the last featuring its Clarence the polar bear character, before a new £60m marketing strategy launched this week.

Morrisons' latest campaign featuring ITV stars Ant and Dec took second spot, while Quorn's campaign starring Olympic athlete Mo Farah continued its strong showing in 2014, taking third place.

Brand: Birds Eye

Agency/TV Buyer: AMV BBDO/Carat

Recall: 45%

Brand: Morrisons

Agency/TV Buyer: DLKW Lowe/MEC

Recall: 43%

Brand: Quorn

Agency/TV Buyer: Big Communications/Initiative

Recall: 42%

Brand: Kellogg's Crunchy Nut

Agency/TV Buyer: Leo Burnett/Carat

Recall: 33%

Brand: Unilever deodorants range

Agency/TV Buyer:

Recall: 30%

Brand: SCS

Agency/TV Buyer: Martin Tait Redheads/Martin Tait Redheads

Recall: 29%

Brand: Shreddies

Agency/TV Buyer: McCann London/Mindshare

Recall: 29%

Brand: Farm Heroes Saga

Agency/TV Buyer:

Recall: 28%

Brand: Nationwide

Agency/TV Buyer: 18 Feet & Rising/Havas Media

Recall: 26%

Brand: Walkers

Agency/TV Buyer: Abbott Mead Vickers BBDO/OMD UK

Recall: 25%

Adwatch research was conducted from 27 February - 3 March 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

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