Farting chimneys film takes aim at British Gas and fracking industry

Gas chimney characters flatulently expel fracked gas in a light-hearted film that attacks the British Gas involvement in the hotly debated fracking industry that has led to protests in Balcombe, West Sussex.

Fracking protest: 'don’t squeeze the last gas out of Britain' by Ecotricity
Fracking protest: 'don’t squeeze the last gas out of Britain' by Ecotricity

Ecotricity created the film that implores "don’t squeeze the last gas out of Britain" and alleges a third of British households are financing the fracking industry via their gas bills, because their energy is supplied by British Gas, a "major investor in fracking".

Brand: Ecotricity

Client: David Oliver, head of marketing at Ecotricity

Agency: Man+Hatchet

Creative: Henry Cowling  

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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