Hottest virals: Samsung portrays Paralympians as fierce competitors, plus Chanel and Save the Children

The latest viral ads from Samsung, Save the Children and Chanel

Samsung - What's Your Problem? Sport Doesn't Care - Sochi 2014 Paralympic Winter Games

Samsung, a sponsor of the Paralympic Winter Games, has launched a spot which shows paralympians training and competing hard. The style is reminiscent of Channel 4’s Paralympics idents.

Save the Children - Most Shocking Second a Day Video

Save the Children imagines the life of a young girl's in London whose life is devastated by war to draw attention to the plight of children in Syria.

Make your move, take your CHANCE - CHANEL

To promote its Chance collection of fragrances, Chanel has released a playful film which shows the bottles of the product moving to music.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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