Hottest virals: Samsung portrays Paralympians as fierce competitors, plus Chanel and Save the Children

The latest viral ads from Samsung, Save the Children and Chanel

Samsung - What's Your Problem? Sport Doesn't Care - Sochi 2014 Paralympic Winter Games

Samsung, a sponsor of the Paralympic Winter Games, has launched a spot which shows paralympians training and competing hard. The style is reminiscent of Channel 4’s Paralympics idents.

Save the Children - Most Shocking Second a Day Video

Save the Children imagines the life of a young girl's in London whose life is devastated by war to draw attention to the plight of children in Syria.

Make your move, take your CHANCE - CHANEL

To promote its Chance collection of fragrances, Chanel has released a playful film which shows the bottles of the product moving to music.

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Sainsbury's moves £60m ad account to Wieden & Kennedy

1 Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

The top 10 brands favoured by Remainers and Brexiters

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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