Watch 20 strangers kissing for the first time

It's awkward, funny, cute and sweet: 20 strangers, when asked to kiss for the first time, giggle and become shy just like anyone else would.

The film for American clothing brand Wren features 20 models kissing and wearing the brand's new clothes, but that's a fact that has been largely overlooked due to the compelling nature of the content, and has been shared more than 20 million times in its first two days online.

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Brand: WREN

Film: "First Kiss" by Tatia Pilieva

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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