Watch 20 strangers kissing for the first time

It's awkward, funny, cute and sweet: 20 strangers, when asked to kiss for the first time, giggle and become shy just like anyone else would.

The film for American clothing brand Wren features 20 models kissing and wearing the brand's new clothes, but that's a fact that has been largely overlooked due to the compelling nature of the content, and has been shared more than 20 million times in its first two days online.

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Brand: WREN

Film: "First Kiss" by Tatia Pilieva

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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