Powwownow, The Refinery

Ben Hall isn’t impressed by Powwownow’s ad: "I’m not sure how many schoolgirls swap stories about the ‘continence-calling’ habits of their dads, but the crumbling marriage of the child’s parents and the speed at which her dad tries to escape suggest the flexibility of the product might be the wrong choice."

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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