Trinity Mirror's pre-tax profits rise 2.6% as digital focus takes hold

Trinity Mirror, home to the Daily Mirror, Sunday People, Liverpool Echo, and the Manchester Evening News, has reported a 2.6% lift in underlying pre-tax profits in 2013, after cost savings and digital investment.

Simon Fox: chief executive of Trinity Mirror
Simon Fox: chief executive of Trinity Mirror

Underlying pre-tax profits at the national and regional newspaper publisher hit £101.3m after "tight cost management" and investment in its digital products.

Revenues across the group continue to fall, down 6% year on year to £663.8 million, but a transition is underway. Over the past five years Trinity Mirror’s advertising revenues have shifted from representing 48% of total revenue in 2008 to 40% in 2013, at £263 million. Circulation's contribution to total revenues has increased from 39% in 2008 to 43% in 2013.

However, there is no escaping how much smaller the business is today, despite still employing 4,758 staff. Group revenues have dropped by a quarter from £882 million five years ago, to £664 million in 2013.

Following the group's consolidating restructure around "One Trinity Mirror" in 2012, the company reports its monthly unique users across its network of websites grew by 58.9% in 2013, with page views up 66.3% and digital ad revenues up 30.1% to £40m.

Simon Fox, chief executive of Trinity Mirror, said: "I have now been at Trinity Mirror for 18 months and I am pleased with what has been achieved and excited about the many opportunities which lie ahead. Our strategy for growth, which I outlined in March 2013, is gaining momentum even though the trading environment has remained volatile.

"During the course of 2013 we delivered a gradual improvement in revenue trends alongside investing in building our digital capability.

"2013 has been a year of much change for the business both in organisational and operational structures. I thank all of our colleagues for their hard work, creativity, professionalism and commitment that has enabled the group to be stronger at the end of the year than it was at the beginning."

The statutory results were impacted by the non-cash impairment charge of £225.0 million (£180.7 million net of deferred tax), resulting in a pre-tax loss of £160.8m.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published