iBeacons: What are they and how should they be used?

Beacon technology, and more specifically Apple's iBeacon version, is causing a stir among retailers with its ability to target people with mobile messaging in-store, but what is it exactly and how does it work?

Beacon technology: targeting people with mobile messaging in-store
Beacon technology: targeting people with mobile messaging in-store

Marketing spoke to Appflare chief executive and founder Owen Geddes, who claims to have facilitated the first use of iBeacons in the UK with Eat and Weve, about how the Bluetooth technology works, what the potential applications are and how why retailers need to take care when implementing the technology.

The iBeacon – What is it?

What are the data and security implications?

How should they be used?

 

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Flexible working rules at Dentsu Aegis

Fancy working for a company that cares about your work/life balance and focuses on your performance rather than the time spent at your desk?

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published