Duracell heats up Canadian bus commuters by getting them to hold hands

A bus shelter situated in the icy clime of Montreal encourages waiting commuters to link hands from one end to another, at which point the shelter heats up, in a campaign for battery brand Duracell.

By joining hands and connecting a positive symbol at one end of the stop to a negative symbol at the other, an electrical circuit is completed and the bus shelter's heating system is turned on.

Duracell has prodcued a short film outlining the "Moments of Warmth" stunt.

Company: Procter & Gamble

Brand: Duracell

Agency: Cossette Toronto

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Just published