Fashion magazine Centrefold shoots entire issue on Nokia Lumia 1020

The gritty New York art scene and a Saint Laurent shoot are among the moments captured for the tenth issue of Centrefold magazine, with all the imagery featured in the magazine taken on a Nokia Lumia 1020 smartphone.

The theme of the issue is "Beyond" and aims to "push photographic parameters". It includes images from photographers including Vanina Sorrenti, Andrew Hobbs and Damon Baker and features models such as Elixa Cummings and Sam Rollinson, and will be displayed at a London exhibition on 20 March.

Brand: Nokia

Creative: Nokia Lab

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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