Hottest virals: Absolut gets animated with CGI film, plus Foot Locker/Nike and CoorDown

The latest viral ads by Absolut, Foot Locker/Nike and CoorDown

Absolut: final instalment of film
Absolut: final instalment of film

Absolut and Rafael Grampá presents - Dark Noir CGI animation

This is the final co-created animated film by Rafael Grampá and Absolut Facebook fans worldwide for the #NEXTFRAME project. According to Absolut, the campaign aims to "inspire people to realise the power of their own creativity, and encourage them to bring it to life".

Foot Locker x Nike - Piano feat. Kobe Bryant

This quirky ad borrows heavily from Carlsberg’s ‘If Carlsberg did…’ ad series. It imagines a world where NBA legend Kobe Bryant creates a piano which is played by Lionel Richie. But then the ad reveals that Bryant can’t do this after all but does know how to create a Nike range for Foot Locker. All very strange.

DEAR FUTURE MOM | March 21 - World Down Syndrome Day | #DearFutureMom

Coordown, the organisation behind World Down Syndrome Day, has created a touching film. Created by Saatchi & Saatchi Italy, 15 people with Down Syndrome reply to an email by a pregnant woman whose unborn child has the syndrome and is scared about the future.

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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