Hottest virals: Absolut gets animated with CGI film, plus Foot Locker/Nike and CoorDown

The latest viral ads by Absolut, Foot Locker/Nike and CoorDown

Absolut: final instalment of film
Absolut: final instalment of film

Absolut and Rafael Grampá presents - Dark Noir CGI animation

This is the final co-created animated film by Rafael Grampá and Absolut Facebook fans worldwide for the #NEXTFRAME project. According to Absolut, the campaign aims to "inspire people to realise the power of their own creativity, and encourage them to bring it to life".

Foot Locker x Nike - Piano feat. Kobe Bryant

This quirky ad borrows heavily from Carlsberg’s ‘If Carlsberg did…’ ad series. It imagines a world where NBA legend Kobe Bryant creates a piano which is played by Lionel Richie. But then the ad reveals that Bryant can’t do this after all but does know how to create a Nike range for Foot Locker. All very strange.

DEAR FUTURE MOM | March 21 - World Down Syndrome Day | #DearFutureMom

Coordown, the organisation behind World Down Syndrome Day, has created a touching film. Created by Saatchi & Saatchi Italy, 15 people with Down Syndrome reply to an email by a pregnant woman whose unborn child has the syndrome and is scared about the future.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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