Pick of the week: HSBC, Saatchi & Saatchi

Jeremy Lee applauds Saatchi & Saatchi’s efforts for HSBC: "Matching the high bar that JWT London bequeathed the agency was a big ask. And I think Saatchis has just about pulled it off." The spot was written by Rob Potts, art directed by Andy Jex and directed by Bob Harlow through Somesuch & Co.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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