Budweiser unveils black-and-white World Cup TV ad as antidote to Brazilian colour

In a sea of carnival colour, Budweiser is hoping that its black-and-white TV spot, ‘Believe As One’, stands out from other brands hoping to associate themselves with the World Cup.

Budweiser: running black-and-white ad
Budweiser: running black-and-white ad

Centred around the ‘Rise As One’ theme, which aims to celebrate the moments that unite football fans worldwide, the ad will air in UK from 24 March. It is the first of two new FIFA World Cup ads by the official sponsor.

Brand: Budweiser

Client: Andrew Sneyd, global vice president, Budweiser

Agency: Anomaly

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