Pitch update: maker of Candy Crush shortlists agencies
campaignlive.co.uk, Thursday, 20 March 2014 07:00AM
Latest news and updates on pitches for King games, Direct Line, Skoda, Game and the Smart Meter Central Delivery Body.
King, the maker of the Candy Crush game, has shortlisted Mother, Rainey Kelly Campbell Roalfe/Y&R, Red Bee Media, WCRS and the incumbent, Albion, to compete for its business. The company, which is handling the review internally, is looking to increase its investment in marketing.
Pitches for Direct Line’s £46 million advertising account have just been completed – Karmarama, Saatchi & Saatchi and WCRS are battling against the incumbent, M&C Saatchi. Given M&C Saatchi’s loss of the £50 million Dixons Retail business earlier this year, it will be a big test of the agency’s mettle.
Meanwhile, the final pitches in the pan-European Skoda review, which is being handled by Andrew Melsom at Agency Insight, have also finished. All that is left is a follow-up meeting with the selected agencies – 18 Feet & Rising, Amsterdam Worldwide, Fallon, Kaspen/Jung von Matt and the incumbent, Leagas Delaney – this Friday. Skoda is scheduling its new advertising campaign for November, so the winner is expected to be announced shortly.
Game, the retailer that entered and then emerged from administration in 2012, has signalled that it plans to return to advertising. The company, which now has 328 stores in the UK, has approached agencies, inviting them to pitch for the business. The account was most recently handled by TBWA\London.
And finally… Leo Burnett and Saatchi & Saatchi are among the agencies that have made it on to the pitch for the Smart Meter Central Delivery Body.
This article was first published on campaignlive.co.uk
- senior account manager > INTEGRATED > EDUCATION collectivo Up to £39,000 + benefits, London (Greater)
- Production Manager Dynamic New Alliances £45000.00 - £60000.00 per annum, City of London
- Marketing Manager - Consumer Acquisition Sky Negotiable, West London
- Content Manager - £30k - Financial Services - London Salt Negotiable, London
- Freelance Interior Designer Premier Media £20 - £30 per hour, City of London
- Land Rover to move global ad account into Spark44
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Viacom to bring Breaking Bad to Freeview with Spike launch
- WPP's Martin Sorrell reconsiders strength of newspapers
- Group M retains £80m Lloyds media
- Gogglebox stars encourage viewers to vote