Phil Riley: digital switchover debate should be dropped for 10 years

Phil Riley, the chief executive of Orion Media, has said the debate around a radio digital switchover date should be dropped for at least ten years while the industry focuses on content and innovation.

Radio switchover: rollout of DAB debated at the Westminster Media Forum
Radio switchover: rollout of DAB debated at the Westminster Media Forum

Speaking at the Westminster Media Forum on the future of radio, Riley, who runs the Midlands-based Orion Media and has been a vocal critic of the plan to switchover to DAB, debated with Ford Ennals, the chief executive at Digital Radio UK.

The issues raised included the proposed shut down of FM, the rollout of DAB2 and cross-platform commercial opportunities for advertisers.

 

A condensed report on the seminar is available above as an audio podcast.

Other executives from the Simon Redican, the outgoing managing director at the Radio Advertising Bureau; Tony Moorey, the content director at Absolute Radio; Phil Critchlow, the founder and director at TBI Media and the chair of the Radio Independents Group, and Steve Parkinson, the managing director at Bauer Radio London.

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1 Brands that forge an emotional tie are best protected from copycats

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