Tassimo coffee maker launches EU-wide campaign
Tassimo, Mondelez's answer to the Nespresso machine, has released a pan-European ad campaign, its largest since launching a decade ago.
Mcgarrybowen created the TV spot, called "be indecisive", which launched in the UK today and will be shown across 17 European markets.
The spot opens on a man getting ready for work and highlights the Tassimo machine’s versatility by showing it pouring a Costa coffee, before flash-switching to a cup of Twinings tea and then a Cadbury’s hot chocolate.
Taking their cue from Tassimo, other things in the man’s life – such as his dog and car - begin changing in an instant, too.
A voiceover makes the point that Tassimo machines, which are manufactured by Bosch, are "here for those who choose not to choose". The soundtrack to the ad is Matthew Wilder’s ‘Break My Stride’.
The TV spot will be supported by print, outdoor and digital executions.
The work is Mcgarrybowen's first for the brand and was created by Holly Fallows and Charlotte Watmough, and directed by Arno Salters through Stink. Carat handled the media planning and buying.
Mcgarrybowen won Tassimo’s European creative account in 2012, after a competitive pitch against three agencies. TBWA had been the incumbent on the account since 2009.
Tassimo occupies a similar place in the market to Nestlé’s Nespresso machine. McCann created the latter’s most recent ad campaigns, which feature the actors George Clooney and Matt Damon.
This article was first published on campaignlive.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Digital Marketing Coordinator Online Resourcing Attractive salary and benefits package, Hulland Ward, Ashbourne
- Account Director/Lead Media Planner - 12 month contract Brand Recruitment £45000 per annum + fantastic benefits package, Hertford
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Sometimes collaboration, not innovation, can be the key to winning campaigns
- Virgin Trains spends £8 million on advertising to refocus on its brand
- WPP challenges Govt review
- Hovis appoints Mother to ad account
- Made.com makes Scottish Referendum marketing "blunder"