Emma Thompson, Annie Lennox and Rita Ora unveiled as Marks & Spencer 'Leading Ladies'

Marks & Spencer has revealed the latest iteration of its 'Leading Ladies' marketing campaign, celebrating influential British women, from actress Emma Thompson to structural engineer Roma Agrawal.

M&S: new 'Leading Ladies' campaign shot by Annie Leibovitz
M&S: new 'Leading Ladies' campaign shot by Annie Leibovitz

Launching on 31 March, the new campaign aims to celebrate women from diverse backgrounds and professions who all carry a strong sense of personal style, and who have achieved inspirational success.

The women in the campaign, shot by Annie Leibovitz, are actress  Emma Thompson; singer, songwriter and human rights campaigner Annie Lennox; campaigner and life peer Baroness Lawrence of Clarendon; singer and songwriter Rita Ora; supermodel, activist and artist Alek Wek; chef, writer and broadcaster Rachel Khoo; designer Lulu Kennedy, and structural engineer and advocate for Technical Careers, Roma Agrawal.

The work will appear in print supported by digital, mobile, and outdoor activity.

Last month M&S unveiled its long-awaited new website, after seven years of running its commerce offering on technology provided by Amazon. 

It came as M&S made its debut at London Fashion Week with its "Best of British" range, designed in house at the newly opened M&S Studio in Shoreditch, London. 

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published