Samuel L Jackson's Marvel character helps Sky defend against malware

Samuel L Jackson reprises his role as Nick Fury, an agent of S.H.I.E.L.D, the fictional spy agency from Marvel comics, to promote Sky's online safety product.

The ad ties into the release of Marvel’s 'Captain America: The Winter Soldier' and highlights the features of the Sky Broadband Shield, launched in November, which defends against unwanted phishing and malware-infected sites.

Client: Lyssa McGowan, director of Sky Broadband

Agency: WCRS

Creatives: Leon Jaume, Simon Robinson

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Just published