Oculus Rift in action: what are the marketing opportunities?

Virtual reality was popularised in the 1980s with cult classics such as 'TRON'. In those days, the theory behind the technology always outstripped the reality, but the picture looks different today.

Marketing visited Henry Stuart, co-founder of Visualise, and Jon Spary, head of new business at Curb, to test out the awe-inspiring experience provided by the Oculus Rift virtual reality technology. 

We investigated how the technology works, how a virtual reality roller coaster can feel like the real deal, and the potential experiential marketing possibilities provided by Oculus Rift, which is a technology that has to be experienced to truly be believed.

What is it?

The experience – base jumping and a 3D virtual reality roller coaster 

What can brands do with it?

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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