Hottest virals: Durex gets low tech, plus Android Wear and Justin Bieber for Adidas

The latest virals from Durex, Google Android and Adidas

Durex: doing its bit for Earth Hour 2014
Durex: doing its bit for Earth Hour 2014

Durex #TurnOffToTurnOn - OFFICIAL

Durex goes green by throwing its weight behind Earth Hour 2014. In this sweet film created by TMW, the condom brand urges tech lovers to "switch off and reconnect" on March 29 at 8.30pm.

Android Wear: Information that moves with you

The wearables battle continues apace with this film by introducing the latest innovation from Google. Move over Glass, it's time for Android Wear, which unlike Glass has a summer launch date pencilled in.  

Create your own Justin Bieber NEO video! #NEObiebermix

Adidas gives its consumers the chance to "create your very own Justin Bieber Neo music video". The timing of this promotion seems a bit odd, though, given Bieber’s recent brush with the law.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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