Boring printing factory revolutionised by Moo with colourful take on low-fi printer

The potentially boring setting of a printing factory was transformed by building a "low-fi" but functional printing machine for a shoot that demonstrates the design quality that goes into Moo business cards.

Moo: business card brand launches campaign to crack the US market
Moo: business card brand launches campaign to crack the US market

The MOO print machine came with a paper feed treadmill, dedicator screen printer and confetti bellow to produce a single business card from the Shoreditch-based company, which is using the campaign to crack the US market.

Agency: KesselsKramer

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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