Diet Coke Frost Slurpee pulled over quality concerns

Coca-Cola's first ever frozen product, Diet Coke Frost, has been pulled from US stores over "quality" concerns.

Diet Coke Frost: frozen drink withdrawn from sale in the US by Coke and 7-Eleven
Diet Coke Frost: frozen drink withdrawn from sale in the US by Coke and 7-Eleven

The Slush Puppie-style semi-frozen drink went on sale last month through US chain 7-Eleven, but the soft drinks giant moved quickly to withdraw the product after concerns that the product was not of a sufficiently high quality.

In a joint statement, Coke and 7-Eleven said: "In keeping with both companies' quality standards, 7-Eleven has decided to remove the product." It is not known if the firms plan to return the product to market.

Slurpees are sold by 7-Eleven under licence from The Icee Company, which also owns Slush Puppie, the brand better known to UK consumers.

At the time of the launch, Stuart Kronauge, Coca-Cola North America’s general manager for sparkling beverages, described Diet Coke Frost as a "a great-tasting, refreshing uplift for any time of day".

A 20-ounce serving of Diet Coke Frost Cherry includes natural cherry flavour and contains 30 calories and 12g of carbohydrates.

Consumers who downloaded 7-Eleven’s free mobile app to their iPhone or Android phone can claim a coupon for a free Diet Coke Frost Cherry.

Earlier this month, Coca-Cola was forced to defend US poster ads for Diet Coke featuring typography that appears to endorse cocaine use, with the slogan: "You're on. Coke."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Just published