Initiative appoints Cody Hogarth to head of entertainment post
By Mark Banham, campaignlive.co.uk, Tuesday, 01 April 2014 08:49AM
Initiative has appointed Cody Hogarth, the head of entertainment at Ogilvy UK, to the newly created role of head of entertainment.
Hogarth will take a central role on the Tesco account, leading content creation and media partnerships. He will also work across Initiative’s entire client portfolio.
Hogarth joins from Ogilvy UK where he led the entertainment division for three years working on client business including Ford, Unilever, BP, Coke, Expedia and Nestlé.
Hogarth said: "Moving from a creative agency to a media agency makes total sense now that huge opportunities are opening up for strategists and planners to suggest creative, content-based solutions."
Prior to joining Ogilvy, Hogarth worked at Endemol UK, where, as the head of commercial partnerships he set up New State, Endemol’s bespoke branded content division.
Since leaving Endemol, he has worked directly for Tesco setting up and running broadcast projects, and additionally advising on event and digital projects.
Angela Porter, the head of brand advertising at Tesco, said: "We’re really excited about Cody’s new role at Initiative.
"Apart from being a major resource for the team there, he’ll have creative and strategic oversight across all our integrated content and media partnerships."
This article was first published on campaignlive.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- PR Manager Fashion & Retail Personnel Consultancy £35000 - £40000 per annum + benefits, London
- Digital Planner Buyer - Revolutionary Media Agency!! Ultimate Asset £22000 - £25000 per annum + Bonus + Benefits , City of London
- FT to reveal first design overhaul in seven years
- Philips launches campaign for app-controlled lightbulbs
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Notonthehighstreet.com launches brand campaign
- Publicis boss Maurice Lévy to step down in 2017 amid board shake-up
- 18 Feet & Rising wins Skoda digital brief