How do you drink Robinson's new Squash'd at zero gravity?

Some water, a squirt and a straw - and a zero gravity plane - that's all you need.

Robinson's new product, Squash'd, is a highly concentrated fruit squash in a squirty container that can make up to 20 drinks on the go.

In a bid to get people out of the kitchen and making drinks on the go, Robinson's challenged Framestore, the Oscar winning VFX team behind Gravity, to drink Squash'd at zero gravity.

It worked, and it's pretty cool.

Company: Britvic

Brand: Robinson's

Agency: iris

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 The big adland divide: culture vs collateral

The industry is splitting into agencies that make marketing collateral and those creating culture, says Adam & Eve/DDB's David Golding.

YouTube to stop 30-second unskippable ads
Shares0
Share

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published

More