The Marketing Society Leader of the Year 2014 nominees: Peter Duffy, easyJet

The Marketing Society has revealed its shortlist of nominees for the 2014 Marketing Leader of the Year. Here is the pitch for easyJet group commercial director, customer, marketing and product, Peter Duffy.

easyJet group commercial director, customer, marketing and product, Peter Duffy
easyJet group commercial director, customer, marketing and product, Peter Duffy

It's only three years since Duffy took up the marketing reins at easyJet. Nonetheless, in that time he's transformed the erstwhile no-frills airline's offering into one that includes mobile boarding cards, allocated seating and an overhauled digital presence.

Its soaring financial results are testament to Duffy's hard work in the marketing department: annual profits were up 51% last November and the carrier now serves more than 11m business passengers a year.

This, underpinned by the launch of the "Generation easyJet" campaign, marks an impressive year.

The winner will be voted for by Marketing’s readers and will be presented with the award at The Marketing Society’s Awards for Excellence on 5 June.

Readers can cast their vote on The Marketing Society’s dedicated page until 5pm on Friday 23 May.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Sainsbury's moves £60m ad account to Wieden & Kennedy
Share

1 Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published