Video: PayPal's safari lunch and the attempt to crack mobile payments

PayPal hosted a "safari lunch" to show off the capabilities of its mobile payment technology, which it claims can take away "pain points" from the payment experience.

PayPal's mobile payment technology
PayPal's mobile payment technology

Marketing spoke to Christian Poole, marketing director at Prezzo, and Rob Harper, head of retail and hospitality services at PayPal UK, to investigate what brands are doing with the technology as PayPal seeks to bring mobile payment into the mainstreatm.

Safari Lunch

How brands are using the app

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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