The Marketing Society Leader of the Year 2014 nominees: Sheila Mitchell, Public Health England

The Marketing Society has revealed its shortlist of nominees for the 2014 Marketing Leader of the Year. Here is the pitch for Sheila Mitchell, marketing director at Public Health England.

Public Health England marketing director Sheila Mitchell
Public Health England marketing director Sheila Mitchell

Mitchell, who is responsible for the UK's biggest public sector marketing programme, has had a vintage year.

Under her direction its marketing has won more than 40 industry awards (including IPA Gold) in the past 12 months.

Mitchell has had a busy time of late. In April 2013, public-health marketing was pulled out of the Department of Health and placed in new executive agency, Public Health England. The move has enabled her to focus more on evidence-based marketing and building closer links with local authorities.

Mitchell's year started well, with stunning results coming from her bowel cancer campaign. Against a backdrop of government controls on marketing spend, the fact that her activities continue to receive funding is testament to their effectiveness.

The winner will be voted for by Marketing’s readers and will be presented with the award at The Marketing Society’s Awards for Excellence on 5 June.

Readers can cast their vote on The Marketing Society’s dedicated page until 5pm on Friday 23 May.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published