Chelsea is 'forever blue' in viral to celebrate Adidas kit launch

We are all defined by split-second moments, says Chelsea manager Jose Mourinho, but what would happen if you tried to preserve those moments of inspiration forever?

Key moments by star players Gary Cahill, Fernando Torres, Eden Hazard, Petr Cech and Oscar, all become sculptures in this Adidas campaign to mark the launch of the new Chelsea home kit, which takes inspiration from the club's shirts in the late 1980s and early 1990s.

Brand: Adidas

Client: Nick Craggs, Adidas UK brand director

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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