Chelsea is 'forever blue' in viral to celebrate Adidas kit launch

We are all defined by split-second moments, says Chelsea manager Jose Mourinho, but what would happen if you tried to preserve those moments of inspiration forever?

Key moments by star players Gary Cahill, Fernando Torres, Eden Hazard, Petr Cech and Oscar, all become sculptures in this Adidas campaign to mark the launch of the new Chelsea home kit, which takes inspiration from the club's shirts in the late 1980s and early 1990s.

Brand: Adidas

Client: Nick Craggs, Adidas UK brand director

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1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

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