Betfair borrows from Tinder to match horses with punters

The functionality of dating app Tinder has been borrowed by Betfair to match horses with racing fans via an algorithm, with punters able to place or reject a bet on a horse by swiping left or right.


Punters are invited to enter details including their favourite football team to match them with horses. The app was launched for this weekend’s Grand National to great success (claims Betfair) and plans are being put in place to roll it out at other big racing events.

Brand: Betfair

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Just published