Pepsi battles the big red beast in stylish Japanese Pepsi Nex Zero film

Pepsi evokes the spirit of a classic Japanese folk story in this music-video style film about the battle with a big, most-definitely red demon.

The stylish 90-second ad, the first in a new series of films promoting its Pepsi Nex Zero drink, recalls the tale of Momataro and his battle against the demonic beast (which definitely does not represent Coca-Cola). 

Company: PepsiCo

Brand: Pepsi Nex Zero

Agency: Tugboat Tokyo

Creatives: Yasumichi Oka, Shin Takaue, Taku Tada

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Just published