British Gas promotes Will Orr to managing director of heating installations business

British Gas has promoted its top marketer Will Orr to the managing director role of its £300m central heating installations business, with Orr to be replaced by Nina Bhatia as commercial director.

Will Orr: promoted to managing director of heating installations business at British Gas
Will Orr: promoted to managing director of heating installations business at British Gas

Orr will report to British Gas Services managing director Susan Hooper, who was appointed to replace Chris Jansen after he left to become chief executive of the AA, and will be in charge of a 2,000 strong team.

The role will see Orr responsible for creating demand and overseeing all the operations of the British Gas central heating installation operation, which sits alongside the British Gas service and repair unit and the Dyno and electrical unit.

Orr has been promoted from his role as commercial director, where he was responsible for British Gas’ marketing and sales teams.

Bhatia is taking over Orr’s commercial director role, having risen to managing director of the company’s connected homes business after joining four years ago from McKinsey.

Orr left his role as chief executive of WCRS to join British Gas in June 2010 as the company’s director of communication and brand marketing .

He was promoted to director of marketing and insight in September 2011 before being promoted once again to commercial director in September 2012.

Orr’s time at British Gas saw him sign up and launch Nectar as a loyalty partner and oversee the launch of sub-brands Hive and Mobile Energy (ME).

Last year British Gas was awarded an IPA Effectiveness gold award for its Planet Home campaign. 

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published