Vodafone gives Dutch pensioners first taste of flying with 'nans on a plane' film

"You won't get me in there," says Dutch grandma An, as she prepares to take her first ever flight. "Not even for money."

A charming film shows two Dutch pensioners, An and Ria, who have never previously flown bonding as they fly in a private jet from Amsterdam to Barcelona.

Vodafone chartered a private jet for the campaign and took the two grannies on a rollercoaster to prepare them for the flight as part of the telecoms company’s ‘Firsts’ programme.

Brand: Vodafone

Client: Martin Green, head of brand engagement at Vodafone 

Agency: AKQA and Ogilvy

Creatives: Alastair Mills and Greg Mullen

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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