O2 erects giant blank canvas that transforms into the Milky Way at night

An outdoor installation on Clapham Common looks like a blank canvas by day, but at night the 26ft by 16ft artwork transforms into a bright blue depiction of the Milky Way galaxy.

  • On Clapham Common in South West London

    On Clapham Common in South West London

  • Sparked by 200,000 UV crystals that only glow in the dark

    Sparked by 200,000 UV crystals that only glow in the dark

  • A 360 degree vista of the Milky Way

    A 360 degree vista of the Milky Way

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The magical transformation is sparked by 200,000 UV crystals that only glow in the dark and the installation is designed to drive passers-by to visit a microsite with a 360 degree vista of the Milky Way, where visitors can win a Samsung Galaxy S5 on O2.

Brand: O2

Client: James Paterson, PR manager at O2

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

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