Hottest virals: Nike Football hauls out Rooney and Ronaldo, plus Jaguar and Honey Maid

The latest viral ads from Nike, Jaguar and Honey Maid.

Nike Football: Risk Everything. Cristiano Ronaldo, Neymar Jr. & Wayne Rooney

Nike’s unofficial World Cup campaign kicks off with an ad featuring Messrs Rooney, Ronaldo and Neymar Jr preparing for an unnamed big tournament. So far, nowhere near as good as Nike’s 2010 effort, Write the Future.

The Art of Villainy with Tom Hiddleston | F-TYPE Coupe | Jaguar USA

Tom Hiddleston smoulders with evil intent in this Jaguar spot which is based on the idea that the best baddies are Brits. The theme was first unveiled earlier this year’s in the marque’s Super Bowl ad.

Honey Maid: Love

US cereal brand Honey Maid stoked controversy by featuring a gay couple with a baby in a TV ad last month, receiving hundreds of complaints for conservative consumers. In response to this, the brand printed the criticisms and hired artists to turn them into an installation spelling the word ‘Love’.


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Brands that forge an emotional tie are best protected from copycats

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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