2 Sisters Food Group calls media review

2 Sisters Food Group is preparing to call a review of its £5 million media planning and buying business after parting ways with the incumbent, MediaCom.

2 Sisters Food Group: media review
2 Sisters Food Group: media review

The account, which includes the Goodfella’s pizza and Fox’s biscuit brands, has been handled by MediaCom since 2009.

Before that, the business was held by the Publicis Groupe-owned Equinox.

The review process follows a rumoured dispute over remuneration. MediaCom is believed to have resigned the business, but declined to comment.

2 Sisters manufactures meat products, ready-made meals and frozen foods for retailers such as Marks & Spencer, as well as under its own brands.

The company took on Goodfella’s and Fox’s, among other brands, when it acquired Northern Foods three years ago.


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