Facebook to allow European users to store and transfer money on site, claims report

Facebook is reportedly on the verge of becoming an "e-money" institution in a move that will allow its members to store money on the social network, and use it to pay and exchange with other users.

Facebook: readies e-commerce venture
Facebook: readies e-commerce venture

The company is "weeks away" from obtaining regulatory approval in Ireland that will allow the network to provide financial services, including electronic money and remittances, according to the Financial Times.

Facebook is said to have approached Ireland’s central bank about becoming an "e-money" institution. It wants its users to be able to transfer e-money via the network using a process called "passporting".

Facebook has held discussion with three London start-ups that offer international money transfer services online and via smartphones, according to the report.

The three start-ups cited include TransferWise, Moni Technologies and Azimo and Facebook is believed to have offered the latter $10m to recruit one of the co-founders as a director of business development.

In the past Facebook has experimented with e-commerce on its site using a virtual currency called Facebook Credits.

It was hoped the currency, which had an exchange rate of one US dollar to 10 Facebook Credits, would eventually be used pay for the majority of virtual goods on the platform.

However, Facebook gave up on the currency in June 2012 after it failed to gain traction, and reverted people’s Facebook Credits back into their own currencies. 

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published