Ikea splurges 'grey' Belgium with colour

"Belgium is grey. Grey buildings. Grey walls. Grey, grey, grey." So proclaims a slightly insulting, but perhaps accurate ad for retailer Ikea, which is injecting some much-needed colour into the country via a poster campaign.

Ikea splurges 'grey' Belgium with colour
Ikea splurges 'grey' Belgium with colour

The outdoor campaign features posters of single bright colours, which on closer inspection bear outlines of furniture etched in white.

The furniture retailer has produced a video describing the greyness of Belgium and the story behind its de-greying campaign.

Client: Ikea

Agency: DDB Brussels

Creatives: Peter Ampe, Tim Arts, Stefan Van Den Boogaard, Andreea Buescu

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Just published