Ikea splurges 'grey' Belgium with colour

"Belgium is grey. Grey buildings. Grey walls. Grey, grey, grey." So proclaims a slightly insulting, but perhaps accurate ad for retailer Ikea, which is injecting some much-needed colour into the country via a poster campaign.

Ikea splurges 'grey' Belgium with colour
Ikea splurges 'grey' Belgium with colour

The outdoor campaign features posters of single bright colours, which on closer inspection bear outlines of furniture etched in white.

The furniture retailer has produced a video describing the greyness of Belgium and the story behind its de-greying campaign.

Client: Ikea

Agency: DDB Brussels

Creatives: Peter Ampe, Tim Arts, Stefan Van Den Boogaard, Andreea Buescu

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