BBC Radio 4 and 6 Music hire Somethin' Else for social media

By Mark Banham,, Tuesday, 15 April 2014 11:24AM

BBC Radio 4 and 6 Music have appointed content house Somethin' Else to their social media account, to create more than 100 pieces of activity per month.

Melvyn Bragg: presenter of BBC Radio 4's 'In Our Time'

Melvyn Bragg: presenter of BBC Radio 4's 'In Our Time'

The content agency will provide additional social media content around live programmes, editorial events and marketing campaigns.

There was no incumbent on the account as this is the first time the radio stations have appointed an agency for social media.

Somethin’ Else has been tasked with creating over 100 pieces of activity per month for each network, incorporating up to ten campaigns.  

Working initially across Facebook and Twitter, the campaigns are set to expand across platforms including Instagram, Vine, Audio Boo, Sound Cloud and Google Plus. 

Steve Ackerman, managing director at Somethin’ Else, said: "Our aim is to extend the content from BBC Radio 4 and Radio 6 Music and engage with audiences they aren’t reaching at the moment. 

"Our work will be focused on helping these major BBC brands to develop the conversation with their audiences."

Initial activity will include social media work for Radio 4 programmes 'In Our Time' and 'Desert Island Discs'.

Somethin’ Else was responsible for creating the digital strategy and social media work around The Brit Awards. A total of 4.15 million tweets about the show were sent on the day of broadcast.

This article was first published on


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • PLANNING DIRECTOR - INTEGRATED B2B AGENCY Live Recruitment £35000 - £40000 per annum, Oxford