Duracell short film captures epic Transatlantic voyage

Braving big waves, big sharks, big boredom and raising a big £300,000 for Breast Cancer Care, 21-year-old Jamie Sparks and Luke Birch rowed 3,000 miles across the Atlantic, accompanied by the Duracell bunny tied to their mast.

Duracell short film captures epic Transatlantic rowing record
Duracell short film captures epic Transatlantic rowing record

Procter & Gamble-owned Duracell, which sponsored their challenge with the slogan "The power to go further", has produced a short film called '2 Boys in a Boat', condensing their 54-day voyage into 100 seconds.

Client: Menna Zaghloul, UK and Nordics brand manager, Duracell

Brand: Duracell

Agency: Grey London

Creatives: Andy Lockley, Nils Leonard, Andy Lockley, Sam Morton

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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