Duracell short film captures epic Transatlantic voyage

Braving big waves, big sharks, big boredom and raising a big £300,000 for Breast Cancer Care, 21-year-old Jamie Sparks and Luke Birch rowed 3,000 miles across the Atlantic, accompanied by the Duracell bunny tied to their mast.

Duracell short film captures epic Transatlantic rowing record
Duracell short film captures epic Transatlantic rowing record

Procter & Gamble-owned Duracell, which sponsored their challenge with the slogan "The power to go further", has produced a short film called '2 Boys in a Boat', condensing their 54-day voyage into 100 seconds.

Client: Menna Zaghloul, UK and Nordics brand manager, Duracell

Brand: Duracell

Agency: Grey London

Creatives: Andy Lockley, Nils Leonard, Andy Lockley, Sam Morton

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Just published