Pick of the week: The Pilion Trust, Publicis London

James Swift is impressed by The Pilion Trust's new campaign.

"I disagree with labelling it a social experiment but, as a piece of advertising, this is superb. It’s a strong idea and makes its point well." The work was written by Steve Moss, art directed by Jolyon Finch and directed by Jonathan Pearson through Supergoober.

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Maltesers unveils Braille billboard in next phase of disability campaign
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1 Maltesers unveils Braille billboard in next phase of disability campaign

Maltesers has launched a billboard in London written entirely in Braille as it continues its efforts to better represent disability in advertising.

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