Cheryl Cole is wild and arresting in new L'Oreal work

Cheryl Cole debunks the myths that pretty girls cannot be fierce and racy in the new work for L'Oreal's Feria hair colour range.

Dancing in an abandoned warehouse with nothing but a wall of speakers behind her, Cole show she is more than capable of pushing boundaries as the film climaxes and the speakers explode.

Brand: L’Oreal Paris

Agency: McCann London

Sound: Jungle

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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