Trading Places: this week's people moves

Enyi Nwosu takes up a global role at WPP's Mindshare and Absolute Radio's Anthony Abbott joins Bauer Media in a newly created post, in this week's round-up of people moves in advertising, marketing media and PR.

Enyi Nwosu: joins Mindshare from M&C Saatchi Group
Enyi Nwosu: joins Mindshare from M&C Saatchi Group

Advertising

The Social Partners, Grey London's in-house social unit, has appointed Manning Gottlieb OMD's Pete Durant as head of social planning. (Campaign)

Tim Corcoran, the head of account management at Isobar, will leave the agency at the end of this month and will not be replaced. (Campaign)

WPP's Mindshare has enticed M&C Saatchi Group’s Enyi Nwosu back to media as strategic lead across its global HSBC and Chanel accounts. (Campaign)

Media

Anthony Abbott has been appointed digital product director within the radio division of Bauer Media, a newly created strategic role for the group's recently consolidated radio portfolio. (Media Week)

PR

David Axelrod, the man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team. (PR Week)

Leading Irish corporate specialist Murray Consultants has launched its London office with the hire of Andrew Sharkey from Smithfield consultants. (PR Week)

Bell Pottinger has made four staff partners in the agency after running a formal annual selection process for the first time since becoming a limited liability partnership at the start of last year. Andy Bloxham, Neil Cameron, Lorna Cobbett and Liz Lynch, previously associate partners, have now joined a group of more than 60 people with an ownership stake in the business. (PR Week)

3 Monkeys Communications has recruited Shell's Guy Dennis in the new role of director of corporate communications. (PR Week)

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme, Professor Tim Morris has joined PLMR as a non-executive director. (PR Week)

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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