Lynx tells men not to leave love to fate

The story of two soulmates through the ages shows the difficulty of leaving love up to fate.

The films demonstrates there are numerous ways that life can come in the way of love – as Neanderthals the couple are separated by cracking ice;  in Pompeii, the couple are thwarted by Vesuvius blowing its top; in the Wild West, they are torn apart by a brawl breaking out in a bar; the list goes on.

Until now.

Brand: Lynx

Agency: BBH

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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