Top honour at Planning Awards goes to British Airways, OgilvyOne and Posterscope

By Staff, campaignlive.co.uk, Thursday, 24 April 2014 09:16AM

OgilvyOne and Posterscope have won the Grand Prize for the #lookup campaign for British Airways at this year's Clear Channel Outdoor Planning Awards, held in association with Brand Republic.

Clear Channel Outdoor Planning Awards: winners revealed

Clear Channel Outdoor Planning Awards: winners revealed

The campaign also won the Best use of Innovation in outdoor.

Posterscope also took awards in Best Use of Outdoor in Multimedia for the ‘Skyfall’ DVD release with Vizeum, and Best Use of Continuity with Coca-Cola’s #shareacoke campaign, with Vizeum, MediaCom and Liveposter.

Chris Pelekanou, commercial director at Clear Channel UK, said: "It’s been another great year for outdoor advertising, which was full of fantastic innovation and creativity. This year’s winners really were the best-of-the-best. By putting brilliant planning at the front end of their campaigns, they reached the right people in the right places at the right moments."

Best Use of Digital was won by ‘Google Outside’ by Talon, OMD International, R/GA London and Grand Visual, while Microsoft Office 365’s ‘Work from anywhere’ by UM London and Rapport took the Best Use of Multiple Formats award.

Philip Smith, head of content solutions and studio at Brand Republic, who chaired the judging, commented: "Every year the entries push the boundaries further in terms of scope and innovation. The huge advances in the opportunities that outdoor and DOOH offer have led to planners really thinking creatively and coming up with some fantastic, well-executed campaigns."

For the full list of winners and commended entries, visit www.clearchannel.co.uk/planningawards.

Best use of outdoor in multimedia

Fox Home Entertainment, Skyfall, "Skyfall DVD" by Posterscope and Vizeum

Highly commended: #scrabblechallenge for Mattel by Posterscope, Carat, Liveposter and Oakwood

Best use of multiple formats

Microsoft, Microsoft Office 365, "work from anywhere" by UM London, Rapport

Highly commended: Virgin Trains, "Fly Virgin Trains" by Manning Gottlieb OMD

Best use of digital

Google, "Google outside" by Talon, OMD International, R/GA London and Grand Visual

Highly commended: Mini, "Mini not normal" by Posterscope, Vizeum, Iris, Liveposter and Koffeecup

Best use of innovation in outdoor

British Airways "#lookup" by OgilvyOne and Posterscope

Best use of continuity in outdoor

Coca-Cola, "#shareacoke" by Posterscope, Vizeum, MediaCom and Liveposter

Highly commended: BT, BT Sport, "channel launch" by Posterscope and Liveposter

Grand prize winner

British Airways "#lookup" by OgilvyOne and Posterscope

This article was first published on campaignlive.co.uk

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