Oasis #springasmile digital campaign gets people doing good deeds

High street brand Oasis has launched a digital campaign that encourages people to do good deeds, as it promotes its Spring/Summer collection.

Oasis #springasmile campaign by Breed & Craft
Oasis #springasmile campaign by Breed & Craft

The #springasmile campaign, created by Breed & Craft, features a virtual good deed generator on a dedicated site, springasmile.com

Consumers are invited to spin the wheel to randomly generate a good deed, before inviting three friends to do the same.

The good deed ideas have all been submitted by different consumers and Oasis staff and include suggestions such as "Leave a nice note in a friend's coat pocket," "Buying fresh fruit for work chums," and "Buying someone a cup of tea".

People are then encouraged to upload examples of their good deeds to the 'Good deeds album' while nominating friends to take part in the campaign, sharing their experience through Facebook and Twitter.

The brand started off the good deed generator with Oasis staff, shown in the video below.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published