Hottest virals: Castrol challenges Brazil star Neymar, plus Powerade and Honda

The latest viral ads from Castrol, Powerade and Honda

Castrol challenges Brazilian football ace Neymar
Castrol challenges Brazilian football ace Neymar

Castrol Footkhana: Neymar Jr. v Ken Block

Brazilian footballer Neymar Jr. and his freestyle team compete with stunt driver Ken Block in his rally car. The video, produced by EARN Media, forms part of Castrol’s activity as an offical sponsor of the 2014 FIFA World Cup.

Nico's Story

This ad for Powerade, another World Cup sponsor, tells the heart-warming story of Nico Calabria. Born with one leg, Calabria has defied expectations by becoming a gifted footballer who competes with able-bodied players on crutches.

On My Way presented by Honda #thumbsup

Honda raises awareness of the fact that drivers are twice as likely to crash if they text while driving with a cute animated film. The film also promotes its dedicated road safety web activity.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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