Producing a sequel for an online video seems a no-brainer; if you found gold, why not keep on digging. But, of course, after a big success expectations are high for the follow-up.
Last September, toilet air freshener Poo-Pourri stormed to the top of the viral chart with "Girls don’t poo". In less than two weeks, the video reached 10m views and gave the brand global exposure.
A posh British girl sitting on a toilet making bold statements about her poo and its smell was definitely a risky step by the brand but worked incredibly well for it. Naturally, the brand felt it was time for a number two (no pun intended!).
It’s a good practice to keep consistency in follow-up content, however the Poo-Pourri sequel seems to just adopt the structure of the predecessor. We are happy to see the bold pooper girl back on her toilet seat but the story could use a fun twist.
The only difference is that the original video targeted women and focused on their toilet secrets but the sequel talks about the partner and "his man-manure" while still targeting women.
The content is well produced and easy to watch, and though the length is not a problem, the brand could have cut back on the features as the product has already been introduced in detail in the first video.
Nevertheless, Poo-Pourri deserves a round of applause for once again creating quality content and while the brand only made its video debut seven months ago it has already got into the habit of regularly producing content for its YouTube channel. It’s a great practice to adopt and something many big brands seem to often forget about.