Dodge asks centenarians for words of wisdom to celebrate 100th birthday

"Learn from your mistakes"; "Live for now"; "Keep your eyes open, and sometimes your mouth shut." These are some of the pearls of wisdom from people who have reached the ripe old age of 100.

The film, called ‘Wisdom’, was first screened at the New York Auto Show and is a part of Chrysler Group-owned car brand Dodge’s centenary celebrations.

Company: Chrysler Group

Brand: Dodge

Agency: The Richards Group

Creative: Chuck Schiller, Aaron Thornton

Production: HSI Productions

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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